Sreten John Gajic, March 18, 2016
Grays Peak 14,278ft, Colorado
Our MIND2MARKET process will:
Guide your team through IDEATION
Help you build a differentiating VALUE PROPOSITION and draft a BUSINESS CASE
Develop wire-frames or an MVP PROTOTYPE
Develop the BRAND STRATEGY
You will have a fully workable MVP in 90 days that you can deploy and test in the marketplace
Build a PROTOTYPE in only 5 days:
We employ the SPRINT method also employed by Google Ventures (GV)
Ideate, build, qualitatively test with customers (all in 5 days)!
Fortune 500 companies are notoriosly bad at driving growth through new ventures and innovation, as their structure is set-up to steward the core business, rather than disrupt it.
To grow, you have to challenge the status quo. Managing this duality is challenging, yet possible.
We will help you make product management and innovation
BIG, FAST & DOABLE!
How do we set-up an innovation incubator for success?
How does my team ideate effectively, build a prototype and test it rapidly?
How do I deploy agile, scrum and execute sprints?
What are the latest Product Management tools to save time & money?
How do I improve usability of my site? Drive greater conversions?
WHAT TOUGH NUT CAN WE CRACK FOR YOU?
Use the SPRINT Method to Solve Big Problems & Test New Ideas in 5 Days!
Sreten is an experienced marketing and product management leader. He has an entrepreneurial zeal, and a proven track record in driving business growth through new ventures, He has experience building marketing and product management teams. Sreten is a marketing, branding and product management consultant.
Currently he is working with companies such as Nestle, Cox, McKinsey, and several tech startups to build their innovation processes. He has built several groundbreaking businesses in insur-tech and was a first-mover in 'usage-based insurance' in the on-demand economy. He developed Assurant Ventures, as a skunkworks entity for innovation & new products.
Previously Sreten spent 12 years with Coca-Cola in global brand management, regional management, and product management. He was one of the founders of Coke's venturing incubator (VEB).
Sreten John Gajic
+1 404 409 7703
+1 937 231 3412
Kacie is an entrepreneur in her own right. She has started three companies, one of which she is still a partner in. She has deep consumer and business insights and is passionate about building disruptive new businesses.
Kacie is an experienced project manager, with success applying lean / agile and iterative methodology to innovation innitiatives, to be able to mine data and continue rapid developement through an MVP (minimal viable product) to experiment and commercialization.
Versus Innovation, LLC @ Strongbox West
1040 West Marietta St NW
Atlanta, GA 30318
Ph: +1 404 409 7703
Versus Innovation provides both consulting and execution services. We can advise you, or we can actually DO the work. In addition, our services are modular - we can support end-to-end development, working with our innovation eco-system partners, OR provide any of the following modular services bellow.
NEW VENTURES STRATEGY DEVELOPMENT
Do you have the right GOVERNANCE MODEL to provide balanced oversight without stifling projects and getting in the way of your 'intrepreneurs'? Are you clear on your top 3-5 STRATEGIES to succeed in driving growth? Do they align with your companies VISION?
Should you develop or INVEST or DEVELOP? Maybe synergize both strategies, utilizing our HYBRID INNOVATION ENGINE.
MIND2MARKET INNOVATION PROCESS
We can provide the following: IDEATION SESSIONS - BUSINESS CASE DEVELOPMENT - VALUE PROPOSITION DEVELOPMENT & TESTING - DIGITAL METRICS - COMMERCIALIZATION - SCALING & INCORPORATION - ESI M&A Consulting (Early Stage Investment)
We know how to build brands: BRAND & BUSINESS STRATEGY - BRAND VISION & ARCHITECTURE - BRAND BUILDING TACTICS & EXECUTION - EMERGING BRAND PHASES - BRAND RE-POSITIONING & BRAND EXTENSIONS - VISUAL IDENTITY - INTEGRATED MARKETING COMM -INSIGHTS - ROUTE-TO-MARKET - DIGITAL MEDIA
Evolved and expanded based on the 'Lean Start-up' by Eric Ries